Why Pet Healthcare Benefits are a Strategic Advantage

This playbook lays out a strategic approach to offering pet healthcare benefits that are right for your organization – and your employees.

What you'll learn:

The limitations of traditional pet insurance

The impact pet health issues have on employees

How comprehensive pet healthcare benefits improve employee recruitment and retention

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Pet care is now a workforce issue

Pet ownership is on the rise, up nearly 15% since 2023. Owners don’t simply view their animals as pets; 98% consider them to be family members — and that makes pet insurance an increasingly valuable part of an organization’s voluntary benefits package.

94M

U.S. households have at least one pet

46%

of pet owners can’t afford a surprise vet bill under $1,000 without debt

Why traditional pet insurance often doesn’t get used

Employees expect it to work like medical insurance, but it’s often limited to illness/accidents

Sticker shock (e.g., $50–$60/month)

Sign-up friction when employees have to link out to another system

“Pet insurance is one piece of the puzzle, but it’s not the full story…”

— Christie Horvath

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